Today, contributors edit their web pages, fill out web forms, send emails - again and again for each event. A huge waste of time!

Similarly, publishers need content for their print or web calendar. What if people don't use their web form - how can they provide their readers the comprehensive calendars they want?

Sustainability. If it costs too much to distribute and display event data, everyone will lose their public voice.

New ideas - like Community Calendaring - cannot be cost effectively implemented with today's data distribution process.